Project 257 is a registered mark of The PNC Financial Services Group, Inc.
Serve Our Diverse Markets
Our diversity and inclusion strategy drives an investment in the diversity of our workforce, enrichment of our workplace culture, and growth of our customers and communities in order to succeed in the marketplace.
Supporting Customers through Regional Diversity & Inclusion Councils
Our regional councils are made up of representatives from all lines of business and are situated across markets within PNC’s footprint. Council members work to develop and implement market-based D&I strategies, including expanding business opportunities, partnering with diverse suppliers, recruiting top talent reflective of market representation, and strengthening relationships with customers and within our communities.
For more information about how we serve our diverse markets, visit Diversity & Inclusion in the Marketplace
Supporting a Multi-lingual Customer Base
As our diverse customer base grows, particularly in new markets, we provide a wide range of services to make our solutions accessible to bilingual and non-English speakers — including live interpretation and translation, bilingual retail employees in many branches and customer service teams, and localized webpages and educational resources. In addition, we have Video Banking Machines (VBMs) offering Spanish speaking capabilities.
Serving Customers with Disabilities
Empowering stakeholder prosperity means offering accessible products and services, including services we procure from third parties, as it is stated in our Supplier Code of Conduct.
We partner alongside customers with disabilities to ensure that our products and services are accessible and easy to use. Customer feedback helps us to continually improve experiences with our website, mobile apps and branch locations. These customer insights went into designing our video banking machines (VBMs), which feature an on-screen chat function that enables communication with a live consultant.
Accelerating Financial Equality for Women & Minority Entrepreneurs
Consistent with PNC’s efforts to reduce barriers to banking and increase access to credit, we have deepened our commitment to small business by collaborating enterprise-wide to help deliver financial solutions that position low- to moderate-income (LMI), minority-owned and micro (less than $1 million in annual revenues) businesses for effective growth and development.
PNC’s Minority Business Development Group (MBDG) delivers products and solutions and resources that advance financial wellness for emerging minority businesses. The MBDG helps prepare these businesses for effective growth and development by leveraging innovative technology and financial solutions to empower, educate and accelerate their success.
PNC’s Certified Minority Business Advocate (cMBA) program is an internal advocacy component of the Minority Business Development Group. This voluntary training program is available to PNC employees interested in supporting minority business decision-makers and the local communities where they live and work. The program equips our employees with knowledge and awareness of the unique challenges of diverse businesses and supports the economic empowerment of these entrepreneurs.
PNC’s long-standing commitment to helping our clients achieve their financial goals is reflected in all that we do, including our Women’s Business Development efforts. PNC proudly provides women financial decisionmakers with a suite of insights, tools and resources tailored to support and inspire them. Whatever the situation, PNC and our team of dedicated employees work diligently to meet women wherever they are in their personal or professional financial journeys.
Women’s Business Advocates
Underpinning this work is our growing network of PNC-Certified Women’s Business Advocates (WBAs). WBAs are PNC employees of any gender who have voluntarily completed a proprietary training and applied for the certification designation.
PNC Women’s Business Development Market Champions
WBAs work alongside with the Women’s Business Development market champions who are appointed by PNC regional presidents (RPs). The market champions play a critical role in working with RPs to engage across lines of business in their markets, working directly with the businesses on efforts to connect them with women financial decision-makers locally.
Our Project 257®
Accelerating Women’s Financial Equality initiative. Launched in 2021, Project 257 was designed to bring greater visibility to efforts that will help close the 257-year economic gender gap identified in the World Economic Forum’s 2020 Global Gender Gap Report. At that time, the report indicated that it would take 257 years for women to catch up to men economically if more wasn’t done to accelerate progress. The 2023 report released in June of that year showed hopeful progress, recalculating the economic gender gap to 169 years.
Visit Women in Business for more information about resources for women financial decision-makers
For more information on how we serve our diverse markets, visit Diversity & Inclusion or visit our Corporate Responsibility page to see how we are making progress on this topic through our Community Benefits plan.