Business success today means creating a consistent customer experience — in physical spaces, digital spaces, and the increasingly blurry line between the two.

Customer journeys have become increasingly complex — and routinely include touchpoints in brick-and-mortar and digital spaces.

73% interact with brands across multiple channels.[1]
20% of consumers shop in physical stores only
7% shop solely online

In-store Touchpoints
 In-store Touchpoints & Digital Touchpoints Digital Touchpoints
In-store service Buy online, pick up in-store Website or eCommerce platform
Pop-up markets or events Click and collect Email
Showrooms Shop in-store, ship home Social media
  Research online, buy in store  

However, businesses face several challenges in creating a seamless experience across physical and digital channels.

  • Different payment systems for in-store and eCommerce
  • Lack of integration with in-store and online inventory
  • Difficulty moving a customer interaction between channels

Plus, siloed systems mean businesses can’t access crucial data across all channels, which means:

  • Fewer insights into customer trends and behavior,
  • Limited ability to offer convenient customer support,
  • Less ability to forecast demand for inventory management.

However, an innovative merchant services solution can help unify the digital and in-person experience. It allows you to:

  1. Use compatible payment processing solutions in person and on your website.
  2. Deliver a consistent checkout experience, no matter where your customers prefer to shop.
  3. Sync crucial information — prices, inventory information, and more — across channels.
  4. Allows customers can move seamlessly from digital to in-person, and vice versa, and get a consistent experience at every stage of their journey.
  5. Integrate your payment processing solution with technology to manage other aspects of your business.
    • For Instance: Inventory management, payroll, financial reporting and forecasting
  6. Ultimately enjoy a payment processing solution doubles as the command center for your business, giving you the insights and control you need to execute your next steps.

How PNC Can Help

Whether you’re looking for industry insights and financial advice or innovative solutions that help you manage your business, we’re here to help you move your business forward.

Learn how we can help you enhance the customer experience and take control of your business at PNC Merchant Services.

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