In a decade already marked by radical change, healthcare is on the brink of a new digital transformation era. Investing in innovative tools offers providers new opportunities to connect with patients and enhance care — and these five trends are poised to move healthcare forward in the coming year.
1. Generative AI Moves Into Healthcare
From automating administrative tasks to crafting communications, healthcare organizations will increasingly invest in generative AI to improve efficiencies, bolster productivity, and expand capabilities.
72% of healthcare executives now trust generative AI to support administrative tasks.[1]
2. Providers Ramp Up Personalization
Patient demands for personalization will continue to increase — and organizations will invest in technology to personalize every interaction between patients and their care.
Examples:
- Leveraging AI-powered virtual assistants in the contact center
- Sending proactive communications tailored to patients' health concerns
3. Employee Mental Health Takes Center Stage
As healthcare grapples with the skills shortage, organizations will look for innovative ways to manage a key source of attrition: Burnout. Forward-looking organizations will explore strategies to help staff manage stress, such as:
- Investing in workflow automation.
- Offering benefits and wellness programs to manage employees' stress (e.g., financial wellness benefits).
4. Organizations Refocus on Holistic Care
As Medicare and Medicaid move away from fee-for-service and toward value-based care,[2] healthcare providers will seek new opportunities to provide holistic "whole patient" care. Expect a renewed focus on preventive care and investment in tools that enable greater coordination across care teams.
5.Patients Demand Flexible Payment Options
Demand for a consumer-like patient experience continues to surge — and younger patients, in particular, demand digital payment options. In response, providers will adopt flexible merchant services to meet patients where they are with a broader range of payments.
76% of health systems expect increased digital wallet payments in 2024.[3]
Prepare Your Organization for The Future With PNC Healthcare
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