Boost Fundraising with Untapped Donors

The second half of the year is well underway, and many nonprofits have begun evaluating how their fundraising campaigns measure up to initial projections — the pressure is on to meet year-end goals. The good news is, there is still time to focus efforts on untapped donors and gifts.

Share the benefits of stock gifts

Stock markets have hit record highs multiple times this year, posting double-digit returns. While returns are never guaranteed, the S&P 500^® has had double-digit annual returns in four of the last five years and strong positive returns in seven of the last 10 years. It is a good time to connect with donors about the benefits of stock gifts. Most donors haven’t taken advantage of this type of gifting even though it may allow them to avoid capital gains tax, and many benefit from the full deductibility of the stock’s market value. As individual donors still comprise the largest share of givers, appreciated stock gifts from these individuals could be the key to meeting your goals.

Engage with DAF donors

Donor-advised funds (DAFs) remain popular among donors as their giving vehicle of choice. According to Giving USA 2024, DAFs attracted assets from all categories of donors in 2023. Contributions reached an all-time high of $85.5 billion, and grants from DAFs totaled $52.2 billion. While new rules around DAFs have been proposed, nonprofits that can both educate donors and ask for DAF gifts stand to reap rewards. Keep current data on previous DAF donors and learn more about potential donors’ giving strategies and philosophies to find out if they may be interested in a DAF gift.

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