After being a successful makeup artist, Bobbi launched her own cosmetics line, Bobbi Brown Essentials, which was acquired by Estée Lauder in 1995. After later leaving Estée Lauder, Bobbi launched Beauty Evolution LLC and other successful projects like a line of lifestyle-inspired wellness products, and a boutique hotel. She remains a sought-after expert on television, online, and in magazines and newspapers and is the author of nine beauty and wellness books, many of them New York Times best sellers.